brand
Meteor
Meteor is a French contemporary jewellery brand created by an artist jeweller. The pieces are made by hand, somewhere between jewellery and sculpture, and look for their vocabulary in celestial bodies and mineral formations rather than in the usual codes of luxury.
I created the brand identity and its logo, and I take part in its growth strategy. I art-directed the first two shoots, in the studio and then in Guadeloupe, photographed by Kevin Aldrich, and then the campaigns that followed, produced in post-photography.
brand elements
logo · the astrolabe as the letter oHeadingSubheadingBodytypography · hierarchy
2024—25branding & art direction
palette · muted earth tones, the radiance of metal and stone
[i]. light[ii]. chroma[iii]. materialpose & framingshoot grammar
“Every piece is unique, made by hand in Paris.”
tone of voice · wordingAI shoot
post-photography campaigns · images made without a camera
Kevin Aldrich shoot I
studio · photographs by kevin aldrich
Kevin Aldrich shoot II
guadeloupe · photographs by kevin aldrich
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the full case study is available on request